Will Amato is a man, a plan, a canal, Panama. I’d trust him with my website.
— Jonathan Lethem, author
Along with a great editor, a superb agent, and a supportive spouse, Will Amato is a writer’s best friend. He gets the essence of a writer and her work in a way that can only be called genius. And creates beautiful websites. He radically changed in the best ways how I reach my public online.
— Peter Heller, author, adventure journalist
Will Amato is a web design genius — his animation of the cover of Quiet Dell should be on billboards across America. And he is relatively patient with cyber idiots who can only appreciate his immense skills from a certain Donna Reed distance (google her).”
— Jayne Anne Phillips, author
Will has a great aesthetic, and at the same time an uncanny sense for the right look and mood for whomever he is designing for. He’s great at leading the way with a bolt of inspiration, and equally great at allowing the design to unfold through collaboration — at gradually transforming (your) sketchy and half-formed ideas into (his) solid, beautiful, lucid design. Plus he’s fun to work with, too.
— Nicole Krauss, author
Anyone can create a website. (Well, not anyone: mine looked like a fifth-grade science project before Will got his hands on it.) What very few people can do is what Will does, which is to bring to the nuts and bolts of website creation an uncanny aesthetic intuition–partly literary, partly psychological, wholly artistic–that allows him to come up with the perfect visual equivalent for an author’s words and style. He is also insanely easy-going, in that John Wayne-ish way he has; totally cool; and incredibly good at replying to desperate emails at sometimes-crazy hours. I already miss working with him and am racing to finish my new book just so I can have an excuse to keep emailing him.
— Daniel Mendelsohn, essayist and author
Will Amato is a visionary, an alchemist, an artist and a really great therapist, too. He goes above and beyond; he actually listens, transmutes the gooblygock into a coherent, elegant world. In my case, in less than three minutes, he envisioned the cover art for my book. A one-of-a-kind experience I will never forget. He is dynamic and empathetic, and goes above and beyond the making of a website. Way beyond.
— Deborah Henry, author
Will Amato made my unruly website sit up and beg. He is the pixel whisperer.
— Lou Beach, artist, designer, writer
I love collaboration, but when it comes to website design, I also appreciate the opinion of a seasoned pro. I got what I needed from Will, who is equal parts art director and author’s best friend. He is elegant, efficient, and easygoing—and clearly a lover of words as well as images. He’s also a perfectionist who cares as much about the little details as he does the big picture. Maybe he’s actually a writer himself. Does anyone know if he has a pen name?
— Brooke Hauser, author and journalist
With visual elegance and a sly surprise of wit, Will Amato could be forgiven if he cloaked himself in some foul brocade of ego and blowhard vanity. Instead, he is a perfectionist possessed of a sophisticated spirit of play. Will’s brain does not “work” on designing a website – it stilt walks, unicycles, juggles imaginary planets, pedals Beckett’s bicycle backwards, his whole design-circus illumined by a voracious passion for music, art, philosophy, literature and the labyrinthine, self-devouring history of the odd. I imagine if Will Amato were to design an alternate world to this one, a great many of us would be clamoring to strap ourselves into winged champagne bottles and disguised as books, paintings, opera divas or some old, honking trombone, fly there.
– Melissa Pritchard, fiction writer and essayist
Will Amato is brilliant, and on top of that a flat-out good guy with an impeccable, wild mind, and yet shockingly sane, serene, and measured. His design of my website speaks for itself. Will, you’re the best.
— Bradford Morrow, author
The beauty, ease of navigation, and joie de vivre of websites designed by Will Amato are plainly evident. It’s also obvious that this talented designer eschews the cookie-cutter approach. Each site he creates is unique—possessed of its own style and designed to meet its own singular purposes. But what casual visitors to those sites cannot know is Will’s ability, during each site’s creation, to listen to his clients and to ask the right questions about their needs, and, in the end, build the perfect site for each client. Whether you are, like me, launching your first web-site or are an old hand at such matters, I highly recommend, without reservations, the splendid work of Will Amato.
— Tom Chaffin, author, historian, biographer
Will Amato is the Van Gogh of web design. He has the soul of a poet, the mind of a mad genius, the fascinations of a savant, and the drive and execution of of a man who not only knows exactly what he wants to achieve but how he will achieve it. I never felt adrift or frustrated or belittled working with him. To the contrary: I was sad when our collaboration came to a close. I missed his deep, calming voice on the other end of the line. I missed all those tiny moments of grace when I’d say, “Wait, how are we going to deal with x?”, and he’d suggest an idea, and I’d think to myself, Oh my god, that’s fucking brilliant.
— Deborah Copaken Kogan, writer, photographer, journalist
Will Amato has the eyes and intuitive powers of an artist and the skills of the website wizard he is, in a league all by himself. Working with him is a joy and an adventure–the kind of adventure where you, the one who needs a website, might think you know what’s going to happen, and then he wows you with the one thing it really had to be. I’m in awe of the little touches he puts in that seem so minor and yet make a huge difference, like the shadows he added to his figures on my home page. I mean, how many other designers make light and shadow on a home page?
— Ellen Cooney
Will is uncannily — and perhaps even psychically — astute. An artist who happens to have a shrink’s listening skills and a bartender’s wry humor, he is a delight to collaborate with. Creating a website together provided all the joy of creating without the anguish that usually comes with it. Will generated great idea after great idea, and somehow managed to figure out how they all went together. The end result was….wow!
— Daphne Beal, author
Will is full of great ideas and web skills and animation sparks and he also is very fun to collaborate with– it was a treat bouncing ideas off him and seeing what he came up with. A flying colander! Filled me with delight.
— Aimee Bender, author
Will is smart, funny, cool, easy, and a pleasure. Plus he’s a total psychic, which is always helpful. I recommend him and his fantastic creative brain to anyone for anything without hesitation.
— Kimberly Burns, literary publicist
Will translated my work into a visual form that is more beautiful, smarter, and more original than anything I ever could have imagined, while also making a site that really works. It’s all so elegant and gorgeous that I kind of want to move into it and live there. He’s the best.
— Stacey D’Erasmo, author
I’ve never met Will. He’s a deep voice on a phone in California, possibly not even human. He listens, he interprets, he reacts and you end up with a website that’s much more than all those half-baked ideas you threw in his direction. He expresses what you were trying to express, only better.
— Nicholas Griffin, author
I contacted Will a few months ago and told him my publisher said I needed a website. I said, “I don’t know the first thing about this, and frankly I’m not sure I like the idea.” He told me to chill, and to leave everything to him. Which I did. It was one of the best decisions of my life. Out of nothing, Will conjured a look, a feel, a tone, and worked incessantly until he’d realized his vision in my behalf. He also persuaded me to start a blog on the site and talked me through Blogging via WordPress 101. In short, Will has done everything and more. With brilliance and wit and artistic vision. Not to mention how much fun it is to talk to him on the phone. No small portion of any success The Rogue may enjoy in September and beyond is due to him. Grazie mille.
— Joe McGinniss, journalist & author
With Will Amato as your web designer you get a person with some pretty great technical chops. But big deal. There are a million punks out there who can slap together some whizbang HTML. The difference is with Will, you’re getting an artist. Not just an artist in the sense that his work is really good, or even really creative (though it is)… But a person who elevates the task, adapting and condensing that essence of yourself that you’re trying to convey into a succinct, logical, intuitive, and fun analog. And probably the most flattering portraiture you could ever commission. Will is, in fact, brilliant, and one of the most culturally literate people I know. He’s obsessively observant and his nature is to see the connectivity between all avenues of contemporary life. And he’ll see the bigger picture in your work as well.
All that… and a guy you’d like to have a cup of coffee with.
— Mitchell Rose, writer, film-maker, impresario